Cultivating a Creative rEvolution

Effective visual stories that engage your audience.

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Our work.

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Our services.

Set it up to knock it down.

Good ideas don’t come out of thin air.

They come from extensive planning, research, and creating a cohesive concept. Our bespoke approach to each project helps us shine the spotlight on the uniqueness of your brand.

An ITM video has an edit that sings, even before music is added (because we’re also trained musicians), a look that pops, and exciting soundscapes.

It never fails to stop people in their tracks.

  • We can’t wait to get to know you!

    • First, let’s take a deep dive into your business; its joys, and its challenges.

    • Then together, we’ll build a roadmap, highlighting these key factors:

    1. Where you want your business to end up, and

    2. How we can help you get there with video.

  • It’s all in the details.

    • Visual story conceptualization

    • Script writing

    • Location scouting

    • Shot list design

    • ShowLUT development & tests (a technical and creative first step towards finalizing the look of the finished product)

    • Schedule

    • Hire cast and crew

  • Once we have all the ingredients, it’s time to cook.

    • Load in 

    • Set up

    • Shoot

    • Break down

    • Load out

  • When the shoot is wrapped, a new kind of craft enters the building.

    • Organize media 

    • Sync audio and video

    • Build an edit

    • Color grade (where the ShowLUT comes back into play)

    • Sound design and mastering

    • Client review

    • Delivery

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Screenshot of a movie script with dialogue between characters Margaret and Tanara. Margaret talks about recycling, highlighting the misconception "it all goes to the same place." The script describes scenes at a recycling center and a landfill, with Margaret, Tanara, and another woman standing on piles of materials.
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Script

Camera crew filming a scene outdoors on a suburban street with a bearded man in a plaid shirt.
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Filming

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Final Product

Our dedication to cinematically crafted stories will leave you with results you need, and your audience wanting more.

Our dedication to cinematically crafted stories will leave you with results you need, and your audience wanting more.

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Narrative work.

Film festival laurels for The Bridgeport, The Art of Brooklyn, Tallahassee, Garden State, and Ridgewood International Film Festivals 2022.

You sink into your chair and the lights dim around you. Your heart begins to pound as goosebumps ripple on your skin. Get ready to be taken on a ride… 

You’re about to watch an ITM film.

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We just love cinema.

Now Showing...

Now Showing...

  • Surreal poster for "Always for the First Time" featuring a face in water with a red rose emerging from the nose, set against a green background with waves and a paper boat. Text includes production credits and a poetic quote.

    Always For The First Time

    An award winning short film loosely based on the first meeting of surrealist writer Andre Breton and surrealist artist Elisa Latte Elena Bindhoff Enet.

    Watch
  • Gradient background with text 'Inner Tree Media Coming Soon' in stylized fonts.

    In the meantime...

    Check out our YouTube

    Visit
  • Inner Tree Media logo with 'Coming Soon' text on gradient background.

    In the meantime...

    Check out our Instagram

    Visit

Caliendo Color

Color Grading services

  • As the role of a colorist becomes more crucial, it’s even more important to work with one who’s also a DP.

  • Because you need to trust them to retain your vision that you worked so hard to nail on the day.

    Because you need an expert in look development, shot matching and mapping from the camera space to the display space.

Shoot like a colorist, color like a DP.

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  • Inner Tree Media is an award winning commercial and creative video production company based in NJ. We partner with brands to cultivate effective visual stories that engage audiences in a meaningful way.

  • John & Victoria, a couple from NJ, bring a combined 20+ years of entertainment industry experience to each project. Ever since they met at Montclair State University doing theatre, they’ve worked in many different roles, on both sides of the camera.

    Together, their modern originality and appreciation for the classics encourages story-driven entertainment that’s always rooted in humanity.

  • Our belief is that all creativity stems from the rhythm, logic, and vibrations rooted in nature.

    Observing these simple truths all around us, and within ourselves, we can create entertainment that is undeniable.

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About us.

Meet the Team

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John Caliendo (he/him)
Co-Owner, Head of Production

  • Originally from Point Pleasant, John is a passionate life-long cinephile who loves creative collaboration. His unique background encompasses many different facets of entertainment.

  • He’s a director, cinematographer, colorist, editor, sound designer, composer and actor. He’s worked with brands, such as Verizon, WeWork, eHarmony, Stella Artois, STO Building Group, FNA Engineering and Ocean County Recycling, as well as networks, such as HBO, CBS and NBC.

    All of this experience, in every aspect of production, on both sides of the camera, gives John a distinct perspective that contributes to interesting storytelling.

    • Director

    • 1st AD

    • Colorist

    • Director of Photography

    • Camera Op

    • Editor

    • Actor

    • Composer/Musician

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To John, “Inner Tree” means branching out into new areas that enhance your power as a creative and, most importantly, as a human.

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Victoria Meade (she/her)
Co-Owner, Executive Producer

  • Victoria grew up in Denville NJ, making every family reunion into a living room performance. Her first love was the stage, as a trained actor, singer, and dancer, so the musicality in every aspect of film comes naturally to her. 

  • She’s performed in venues such as Paper Mill Playhouse, Hong Kong Disneyland, and Norwegian Cruise Line, acted in several films and TV including HBO, FX, and CBS, and was a sound mixer on a shoot for STO Building Group.

    Her superpower is listening to people and truly hearing them, making her an excellent artistic collaborator, and an intuitive marketing professional. She uses both her analytical and creative capabilities to, not only craft thought-provoking projects, but help the world see them.

    • Marketing

    • Sound Mixer

    • Director

    • 1st AD

    • 2nd AC

    • Editor

    • Actor

    • Musician

Person wearing headphones and a field audio recorder, standing near a camera on a tripod on set with recycling bins in the background.

To Victoria, “Inner Tree” means trusting that there’s strength in being grounded, growth in being still, and validity in simply being.

As performers, we have a keen sense of “audience”.

Their honesty informs our work,

making us stronger storytellers at the end of the day.

As performers, we have a keen sense of “audience”. Their honesty informs our work, making us stronger storytellers at the end of the day.

Contact us.

Send us a message.

We’ll respond within 24 hours.